New noteAn ERP allocation is only as current as the headcount it read.

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GlossaryDefinition

CRM

The system of record for customers and prospects: contacts, activity, pipeline, quotes and cases, feeding the commercial front of order to cash.

Why it bears on the decision

Ask where the customer master lives when the ERP and the CRM disagree, because that decision determines which system creates duplicates for the other to clean up.

Where it appears

CRM

See also

Customer master
Quote to cash
Price book
Master data management

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